What is the difference from the influencer/artist management agreement?

The management agreement governs ongoing representation by an agency across many deals. This sponsorship agreement governs a single, specific advertising cooperation between a brand and a creator, an athlete or a club — the two contracts complement each other and do not overlap.

What does “whitelisting” or “boosting” of the content mean?

With the extended usage-rights variant, the sponsor may additionally promote the content published by the creator, on a paid basis, under its own media-buying account in order to increase reach — usually in exchange for higher remuneration. With the limited variant, this is excluded.

Who is liable if the creator does not publish on time?

The contract initially provides for a remedy period: the sponsor must give the creator a reasonable period to publish subsequently. Only after that can the sponsor reduce the remuneration, withdraw from the contract, or claim damages — an immediate sanction without setting a deadline is not provided for.

Contract templates currently German only

Sponsorship / Brand Partnership Agreement

From a single post to a season sponsorship — set up the advertising cooperation with a brand, complete with disclosure duty, usage rights and remuneration.

Standard

The sponsorship/brand partnership agreement governs a single advertising cooperation between a brand/company (the sponsor) and a creator, an athlete or a club — unlike the influencer/artist management agreement, which governs the ongoing agency-talent relationship. The wizard steers the type of cooperation (a single post, a multi-part campaign or a season sponsorship), the scope of services, the mandatory advertising disclosure, the usage rights to the content (limited, or extended with a whitelisting/boosting right) and the remuneration model (a fixed fee, an in-kind benefit plus a fee, or a hybrid with a performance-based share).

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Sponsorship.pdf

SPONSORSHIP / BRAND PARTNERSHIP AGREEMENT

between [Sponsor] and [Creator/Athlete/Club]

§ 1 Scope of services — § 2 Campaign period

§ 3 Advertising disclosure — § 4 Usage rights

§ 5 Exclusivity — § 6 Remuneration

§ 7 Approval process — § 8 Governing law & jurisdiction

Real preview in the wizard · export as PDF + DOCX

What's in this template

Numbers from the actual definition — not marketing slides.

Clauses: 22
Clause variants: 5
Wizard fields: 38
Quality checks: 6
Legal basis citations: 5

What the contract contains

Type of cooperation: a single post, a multi-part campaign or a season sponsorship
Scope of services (posts, stories, videos/reels, a live appearance, product placement, testimonial) and platforms
Mandatory advertising disclosure under § 5a of the German unfair-competition law (UWG) / § 22 of the German Interstate Media Treaty (MStV)
Usage rights to the content: limited, or extended with a whitelisting/boosting right
Exclusivity/exclusion of competitors, with an optional tail period
Three remuneration models, a content-approval process, a remedy period for non-publication

Optional additional clauses

Exclusivity / exclusion of competitors with a tail period
The sponsor's whitelisting/boosting right
Performance-based remuneration share (affiliate commission)
Note on underage participants with consent from those with parental responsibility

When you need this contract

A brand books a single sponsored post or a multi-part campaign
A sports club or team enters into a season sponsorship with a company
The sponsor also wants to promote the content under its own media-buying account (whitelisting/boosting)
Clarifying exclusivity, advertising disclosure and the approval process before the campaign starts

Who it is for: Brands, companies and marketing teams entering into individual advertising cooperations with creators, athletes or clubs — as well as creators/clubs who need a clear contractual basis for individual sponsorship deals.

AI text assistance in the wizard

For complex fields such as the scope of services or the purpose, you can request a suggestion via the sparkle button — the suggestion stays editable before it enters the contract.

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Once created, you can hand the contract to a suitable lawyer from our network with one click — including full text and metadata.

Legal notice

For underage creators/athletes, contractual penalties or exclusivity clauses with a significant economic volume, and for cross-border sponsorship, we expressly recommend legal review before signing.

Our templates are ready-made documents that you adapt to your case. They are not legal advice and do not replace a review by a lawyer; we give no guarantee of correctness, completeness or up-to-dateness. Use is at your own responsibility.

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Related contract types

Affiliate / Partner Program AgreementContract between merchant and affiliate: commission model, tracking, advertising labeling and payment terms for your partner program, clearly set out.Influencer / Artist Management AgreementManagement agreement between an agency and a creator/artist — mandate model, remuneration flow, platform scope and grant of rights, cleanly regulated.

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